The Sun-Times reported on Saturday that the Cubs will not give long time suffering fans a break.
The Cubs’ biggest prospects
have barely started paying dividends on the field, but the club has
decided to raise ticket prices for some of the most popular sections at
Wrigley Field in 2015.
Season-ticket prices will
increase an average of 6 percent in the club, field and lower terrace
reserved sections of the park. That increase will affect 20 percent of
season-ticket holders, while the other 80 percent will have no change or
a price drop.
According to Team Marketing
Report, the Cubs had the third-highest ticket price in baseball this
season at $44.15. The price is high despite the fact Cubs attendance has
been on the decline since 2008.
The Cubs sent invoices to
fans a month earlier than usual to give them more time between making
the down payment and full payment.. The earlier timeline is one of a
handful of changes being made to the renewal process.
Ten percent of the balance
must be paid by Oct. 13, with the remainder due by Jan. 13, 2015. Fans
can also opt instead for the four-month installment plan and pay 25
percent at a time.
The club has set up a website
to ease the payment process. Account holders will have personalized Web
pages with tabs to provide information about their account and the
renewal process.
The price hike coincides with the renewed fan interest in the club, as young prospects appear on the roster.
It still is a money first, performance second strategy from the Cubs.
