November 16, 2013

THE CUBS WAY

Cubs management spent last weekend trying to massage away the knots in the pocketbooks of disgruntled season ticket holders.

Afterward, Theo Epstein told the media that he has been pleased with the progress of the club.

"If you look at a two-year window going forward as opposed to a two-year window looking back, now we're actually going to start breaking in a lot of our core prospects," Epstein said after an event for season-ticket holders Friday. "It puts a premium on the teaching, the environment and the amount of support and accountability at the major-league level.

"I'm excited about the progress we've made in the minor leagues. Not just that we're ranked 'here' or we have 'this many' of the top prospects in the game, but the morale in the minor leagues. Our players fully believe in 'The Cubs Way.'

The undefined "Cubs Way," sounds like a tag line for a snake oil commercial. 

"A lot of our prospects feel like it's a secret. 'The Cubs are coming.' That's what they tell each other," Epstein said.

I don't know what that means - - - the Cubs Way is a great big secret that is coming to Wrigley Field in the next couple of years when the "core prospects" arrive? Or is it a secret because the Cubs Way is a fictitious marketing ploy to gather good will more than good baseball fundamentals.