May 15, 2014

GREAT OBSERVATION

Jon Greenberg of ESPNChicago may have made the observation of the year.

"CHICAGO -- In their eternal search for sponsorship dollars, the Chicago Cubs have done the impossible: They marketed watching paint dry.

No, they haven't found a sponsor for the Cubs' offense.


As part of the season-long 100th anniversary of Wrigley Field, the Cubs and new sponsor Benjamin Moore held an event at Wrigley's famous red marquee Wednesday morning. At the event, painters turned the marquee green.


The marquee paint was chipped away to find the old green color from the mid-1930s, and Benjamin Moore used a handheld spectrophotometer to match that green to its own "mallard green" color."


Is there nothing that Crane Kenney and the "business" side of the franchise won't do?
Are the Cubs so cash strapped that they are bartering for maintenance services  like a small town radio station?

What could be next? On off-days, hiring out Cub players to be baby-sitters for season ticket holders?